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Podcast: Webcast—Sell & Deploy: Oracle’s Sales Strategy and Tactics

Jeff Lazarto

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Over the past couple of years, Oracle has been transforming itself from a traditional perpetual license application and database company to a cloud company offering SaaS, PaaS, and IaaS solutions. As part of this transformation, Oracle’s go-to-market strategy, customer approach, and sales tactics have evolved with demonstrated success. If you are an Oracle customer, it is critical to understand how this transformation and evolution will impact your Oracle relationship and the behaviors you can expect to see from your Oracle sales team. If you are considering an Oracle relationship, these valuable insights will help you prepare for what’s to come.

This podcast will:

  • Uncover Oracle’s cloud transformation strategy
  • Provide insights on what Oracle’s evolving customer approach and sales team compensation policies mean for you
  • Detail the tactics Oracle is using to generate sales opportunities
  • Prepare you for Oracle’s approach and enhance your negotiation leverage

Follow me, Jeff Lazarto on Twitter @jeffrey_lazarto, find my other UpperEdge blogs, and follow UpperEdge on Twitter and LinkedIn

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