Workday has stated in earnings calls that it will be investing in accelerating pipeline growth and advancing their strategic product roadmaps. It will make investments in tuck-in acquisitions, enhancing development capabilities and in increasing marketing, branding, and sales campaigns. While customers could benefit from enhanced functionality on the product side, the investments in sales and marketing could create challenges for many customers while creating potential opportunities for others. Jeff Lazarto, UpperEdge’s Workday Practice Leader, discusses what he’s seeing in the market and how Workday’s investments can create leverage for some customers to negotiate more competitive pricing and better commercial terms.
Read the accompanying blog for more in-depth information: Is Workday’s Growth Goals Good for Customers