Bill Rufo

Bill Rufo

Chief Revenue Officer

Bill Rufo Bio

As UpperEdge’s Chief Revenue Officer, Bill Rufo is responsible for leading the Sales, Marketing, and Business development functions, charged with the strategic planning, alignment, and execution of the Go-To-Market team, critical to the company’s growth.

Prior to joining UpperEdge, Bill spent 3 years at Pluralsight as their Vice President of Growth Sales overseeing the North American and LATAM markets, tasked with the implementation and alignment of the company’s new growth model.

Bill holds a BFA in Philosophy from the University of Massachusetts Amherst. He has over 15 years of experience in Sales and marketing across the SMB, Mid-Market, and Enterprise customer segments, helping customers through complex engagements focused on delivering value.

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