Sell & Deploy: Oracle’s Sales Strategy and Tactics

September 21, 2017

Recorded September 21, 2017

Over the past couple of years, Oracle has been transforming itself from a traditional perpetual license application and database company to a cloud company offering SaaS, PaaS, and IaaS solutions. As part of this transformation, Oracle’s go-to-market strategy, customer approach, and sales tactics have evolved with demonstrated success. If you are an Oracle customer, it is critical to understand how this transformation and evolution will impact your Oracle relationship and the behaviors you can expect to see from your Oracle sales team. If you are considering an Oracle relationship, these valuable insights will help you prepare for what’s to come.

This webcast will:

  • Uncover Oracle’s cloud transformation strategy
  • Provide insights on what Oracle’s evolving customer approach and sales team compensation policies mean for you
  • Detail the tactics Oracle is using to generate sales opportunities
  • Prepare you for Oracle’s approach and enhance your negotiation leverage


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