If you’re part of the Salesforce ecosystem and feeling frustrated, you’re not alone. Many enterprises struggle with aggressive sales tactics, significant renewal price hikes (sometimes as high as 20%), and underutilization of Salesforce’s products with limited flexibility.

The growing pressure on Salesforce to increase customer spend through expanded “Customer 360” adoption — especially with the push for Data Cloud and AI solutions like Einstein Copilot and Agentforce — requires customers to be even more prepared for their negotiations (in-term or at renewal). The unique pricing structures tied to Salesforce’s Data Cloud and AI offerings have significant downstream complications and without the right strategy, these costs could spiral out of control.