As UpperEdge’s Senior Marketing Manager, Alyssa focuses on SEO copywriting, content creation, lead generation, brand awareness, and marketing campaign execution. Alyssa strives to help companies realize the tremendous value that the talented UpperEdge team can provide for their organization.
Prior to joining UpperEdge, Alyssa worked at a lead generation company where she directed all Sales and Marketing activities for a SaaS designed for lawyers. She also has experience working at an IT consulting firm where she was responsible for implementing marketing automation, website optimization, and email campaign strategies. Alyssa has a Bachelor of Business Administration in Marketing from Grand Valley State University.