6 Essential Steps for Customers

As a behemoth in the market, Microsoft holds a lot of influence over their customers. Organizations often feel locked into using Microsoft’s products and features or pigeon-holed into accepting Microsoft’s standard contractual and commercial terms due to a lack of viable alternatives.

Microsoft works off a comprehensive playbook that is designed to increase customer spend and product presence in your organization’s portfolio, but that doesn’t mean you can’t approach your Microsoft negotiations with your own goals and objectives in mind. This guide outlines what is most important to Microsoft in today’s market, the playbook Microsoft uses to approach every negotiation, and the six steps every Microsoft customer should take to ace their negotiation or renewal.

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