Proven Negotiation Strategies for Today’s Salesforce

Wednesday, August 26th @ 11am ET

If you are a Salesforce customer and you are feeling frustrated, you’re not alone. Many Salesforce customers struggle with aggressive sales tactics, significant renewal price hikes, and underutilization of Salesforce’s products with limited flexibility.

The growing pressure on Salesforce to increase customer spend and drive Agentforce adoption means customers need to be even more prepared for their negotiations, whether in-term or at renewal — especially given the problematic consumption-based and outcome-based pricing models that come with Agentforce.

In this webinar, UpperEdge’s Salesforce experts will address Salesforce’s tactics and Agentforce pricing models, sharing actionable insights to help you take back control of your Salesforce relationship. Whether you’re dealing with aggressive in-term upsells or facing a complex renewal process, you’ll leave equipped with the tools you need to secure the right deal, including optimal pricing and commercial terms.

Join us to explore:

  • How to Leverage Salesforce’s Growth Ambitions: Understand what matters most to Salesforce in 2026 and what they will be focused on to drive revenue growth.
  • Salesforce’s Agentforce Licensing Models: Gain valuable insights into how they work and what you need to push for to mitigate downstream cost exposure.
  • Salesforce’s Playbook: Learn about the key sales tactics Salesforce uses during negotiations and renewals, and how to effectively counter them.
  • Strategies for Taking Back Control: Proven methods to effectively prepare for the Salesforce negotiation, manufacture leverage, correct issues, and ensure you’re getting full value from your Salesforce investment.

This webinar is essential for those tasked with managing Salesforce relationships, purchases, and contract negotiations. Don’t miss the chance to stay ahead of Salesforce’s evolving strategies, license changes, and ensure you don’t leave value on the table.

Proven Negotiation Strategies for Today’s Salesforce

Wednesday, August 26th @ 11am ET
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Hosted by:

Adam Mansfield
Adam Mansfield
Salesforce Advisory
Practice Leader

Adam is a recognized authority in enterprise IT negotiations, leading UpperEdge’s Microsoft, Salesforce, and ServiceNow practices. With over 18 years of experience advising Fortune 500 executives on high-stakes software, cloud, and outsourcing agreements. He has helped organizations achieve significant savings and build stronger, more strategic vendor relationships. Widely regarded as a thought leader in subscription and enterprise agreement negotiations, Adam is passionate about equipping executives with the foresight and leverage to make confident, high-impact decisions.

Erik Bullard
Erik Bullard
IT Sourcing & Negotiation
Practice Director

Erik advises executives on Microsoft negotiations, leveraging proven tactics and deep licensing expertise to deliver measurable savings and stronger agreements. With extensive experience leading large-scale sourcing initiatives and a deep understanding of Microsoft’s evolving licensing models and go-to-market strategies, he equips clients with the market intelligence and strategies needed to achieve best-in-class outcomes.