In this episode of Insights for IT Negotiations, host Kylie Chisholm is joined by Adam Mansfield, UpperEdge’s Salesforce Practice Leader, to unpack everything from Dreamforce 2025. They dive into how Salesforce’s Agentic Enterprise Licensing Agreement (AELA) is reshaping enterprise licensing, the emphasis on AI and “Agentforce,” and what all this means for you as a Salesforce customer approaching renewal.
Listeners will learn how to:
- Strategically prepare for upcoming renewals and negotiations
- Push back on unwanted AI add-ons and licensing changes
- Align internal stakeholder messaging and evaluate new value propositions
- Understand the real implications of Dreamforce-announced products and pricing
Resources:
VIDEO – Salesforce’s New Agentic Enterprise Licensing Agreement (AELA) – What Customers Need to Know