Mergers and acquisitions are opportunities for SAP to push S/4HANA onto clients. During an M&A there is an optimistic air to discuss synergies, efficiencies and future benefits. But SAP at this time is thinking about big acquisition budgets, revenue opportunity and the possibility to audit either or both companies. SAP will take this time to win in the short term as as well as the long term for future sustainable revenue. Chip Hanna discusses 3 M&A situations to prepare for as SAP will look to expand its S/4HANA adoption onto its clients during this time of exposure.
Podcast: How SAP Leverages Mergers And Acquisitions To Force Adoption Of S/4HANA
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