Microsoft’s market dominance has provided it the ability to take advantage of their customers’ inability to walk away. The amount of leverage Microsoft has at renewal has significantly increased as more customers have elected to adopt subscription-based cloud products like Office 365. Given Microsoft’s overwhelming leverage, it is critically important for customers to develop the right negotiation strategy in advance of their next renewal. Doing so will afford them the best opportunity to improve upon the commercial relationship currently in place.
This webcast will provide valuable insights, including:
- Outlining how to effectively prepare for your Microsoft renewal
- Providing actionable strategies to increase your leverage with Microsoft
- Techniques to counter Microsoft’s sales tactics come renewal time
Follow me, Adam Mansfield on Twitter @Adam_Mansfield_, find my other UpperEdge blogs, and follow UpperEdge on Twitter and LinkedIn
