Adam Mansfield

Negotiating the Price of Salesforce Shield is an Overlooked Way to Reduce Your Salesforce Spend If you’re a Salesforce customer, you’ve likely seen first-hand how...

Is Microsoft’s product bundling grounds for antitrust scrutiny?  If you were to ask Slack, they would say it is.  Of course, Slack is also a...

Google Cloud kicked off its 9-week digital event, “Google Cloud Next ’20: On Air”, on July 14th with a keynote that heavily focused on providing...

Many companies have had long-standing relationships with their cloud vendors, and their experiences garner lessons to be learned. Regardless of how long they have been...

Procurement departments often seek out “best practices” to help them achieve the most favorable outcome from their cloud renewal negotiations. Too often these good intentions...

Like all cloud vendors, Salesforce’s ultimate goal is to grow each customer’s annual run rate by increasing user counts and expanding product adoption.  Salesforce is...

ServiceNow CEO Bill McDermott said last week that $7.4 trillion will be invested in digital transformation over the next three years. The main driver?  Dealing...

Enterprise executives know that employees are most productive when they have the right tools and more importantly, know how to use those tools.  When employees...

Cloud vendors could go a long way toward building trust with their customers and differentiating themselves in the market with two key changes in their...

Microsoft’s recent announcements will impact consumers, small businesses and enterprise customers. In 2016, Microsoft rebranded it’s Enterprise Cloud Suite (ECS) and introduced it as the...