Adam Mansfield

Cloud vendors could go a long way toward building trust with their customers and differentiating themselves in the market with two key changes in their...

Microsoft’s recent announcements will impact consumers, small businesses and enterprise customers. In 2016, Microsoft rebranded it’s Enterprise Cloud Suite (ECS) and introduced it as the...

Far too often I find myself in conversations with cloud customers that are living with a false sense of security, thinking they have future price...

I had a feeling ServiceNow was going to make news in 2020 but who knew so many key announcements would come this early in the...

Microsoft had a strong 2019 and based on recent conversations I have had with enterprise customers, there is no reason to think things are going...

Embracing Linux In a recent Microsoft blog aimed at the open source community at work, the company announced that Teams is now available for Linux...

With Dreamforce 2019 just days away, you hopefully already have a plan in place for maximizing your time in San Francisco.  But even if you...

While Microsoft has had a comfortable position in large enterprises for years as the only truly viable productivity suite option, Google Cloud’s G Suite has...

This week, I take a look at Facebook’s use of Portal to try to get more enterprises to adopt Workplace and Zendesk’s recent product announcements...

This week, I take a look at what Zendesk is doing to grab more enterprises and Google Cloud’s recent sales restructuring, putting channel partners under...

This week, I provide my thoughts on Slack and Zoom’s recent Q2 FY20 earnings and what current and future enterprise customers need to understand and...

This week, I provide my perspective on Salesforce’s recent Q2 FY20 earnings report and what enterprise customers need to pay attention to.  I also provide...

Not all cloud vendors are created equal or even alike, but when it comes to the topic of what they want from their customer base,...

This week, I take a look at and provide my perspective on Salesforce’s recent acquisition of field service management software vendor ClickSoftware.  I also provide...

On July 30th, Microsoft announced that Skype for Business Online will be retired on July 31, 2021 and all new Office 365 customers will be...

This week, I take a look at Salesforce’s removal of their standard renewal price protection from their Master Subscription Agreement and what it means for...

ServiceNow and Microsoft announced a strengthening of the partnership they established last October with the ultimate goal per their July 9th press release, “to accelerate...

As you prepare for any negotiation, it is important to first assess and understand the goals and objectives of the party sitting across the table...

This week, I take a closer look at Slack Technologies Inc.’s (Slack) going public and their recently reported earnings as well as what cloud vendors...

A few days after Google announced they were buying data analytics vendor Looker for $2.6B to further enhance the Google Cloud business, Salesforce swooped in...