Salesforce

Salesforce’s licensing cost structure is complex and built to raise your costs over time as your growing dependency on their products and services makes it...

Salesforce recently announced Salesforce+, a groundbreaking extension of the Salesforce brand and overall marketing strategy.  As an on-demand video streaming platform meant to run as...

Salesforce’s full year FY21 results showed that Salesforce blew past its $20B target.  They also raised FY22 revenue guidance (to between $25.65B – $25.75B) and...

Before Salesforce’s stunning acquisition of Slack for $27.7B just a few weeks ago, its most significant acquisition was that of Tableau for $15.7B in 2019...

Ecommerce, the buying and selling of goods or services online has long been increasing in prevalence. But COVID, the global pandemic that severely limited in-person...

Negotiating the Price of Salesforce Shield is an Overlooked Way to Reduce Your Salesforce Spend If you’re a Salesforce customer, you’ve likely seen first-hand how...

Updated on February 23, 2021 Like all cloud vendors, Salesforce’s ultimate goal is to grow each customer’s annual run rate by increasing user counts and...

Are you a customer of Salesforce Support (such as Premier Success), Production/Development environments (such as Sandbox) or Security solutions (such as Shield)?  If you’re feeling...

With Dreamforce 2019 just days away, you hopefully already have a plan in place for maximizing your time in San Francisco.  But even if you...

This week, I provide my perspective on Salesforce’s recent Q2 FY20 earnings report and what enterprise customers need to pay attention to.  I also provide...

This week, I take a look at and provide my perspective on Salesforce’s recent acquisition of field service management software vendor ClickSoftware.  I also provide...

This week, I take a look at Salesforce’s removal of their standard renewal price protection from their Master Subscription Agreement and what it means for...

A few days after Google announced they were buying data analytics vendor Looker for $2.6B to further enhance the Google Cloud business, Salesforce swooped in...

This week, I take a closer look at Salesforce’s new “Consultants on AppExchange” and the deeper insights customers can now gain when trying to find...

It is hard to stay on top of the latest news, events and rumblings tied to cloud computing and the cloud vendors responsible for it....

“In the world of these new connected products, in the Fourth Industrial Revolution, in this multi-stakeholder dialog that we have here, trust has to be...

With over 170,000 attendees, nearly 3,000 sessions, and millions of online viewers, Dreamforce 2018 was Salesforce’s largest event to date.  Having attended the event, it is...

Chances are that if you’re a Salesforce customer, you are well aware that Dreamforce is just around the corner. After all, it seems impossible to...

Several longstanding Salesforce enterprise customers have recently noticed changes in Salesforce’s behavior and approach to their relationship. Even if your organization has not yet encountered...

Large legacy on-premise enterprise software vendors like SAP, Oracle and Microsoft continue to push their “on-demand” SaaS cloud products on and into their customer base....