Oracle’s AI Strategy: Why It Matters for Enterprises

Oracle logo over an AI data chip

Artificial intelligence is moving fast, and Oracle wants to make sure enterprises don’t just keep up but lead in the market. What sets Oracle apart from other vendors is that it’s not just another cloud provider or application vendor; it’s both. That means Oracle can bring AI to life across the full stack: from training massive models to powering everyday business applications.

Oracle’s Big Bet on AI

Oracle isn’t dipping its toe in the water with AI. It’s going all in. Tech giants like OpenAI, xAI, Meta, NVIDIA, and AMD are already using Oracle’s gigawatt-scale GPU superclusters to train their models, and unlike other providers that force you to choose between infrastructure or applications, Oracle is blending the two. The idea is simple: deliver AI value where enterprises need it most.

The Pillars of Oracle’s AI Strategy

Training Models Faster (and Cheaper)

Every AI journey begins with training, and this is where Oracle’s AI journey begins. Training is notoriously expensive and data-heavy, but Oracle’s GPU-centric superclusters are designed to move data more efficiently, which means models train faster and customers spend less. Oracle’s claim is twice the speed can mean half the cost, which is a compelling math equation for anyone watching their bottom line.

The Real Prize: AI Inferencing

Oracle CEO Larry Ellison believes inferencing, the stage where AI “agents” are trained to analyze and act on new data, is the real market to watch. Think of it as AI in action: automating manufacturing, guiding financial decisions, improving healthcare diagnostics, or even streamlining sales and marketing processes by merging the data used to train the LLM with the new data enterprises feed it.

By vectorizing enterprise data, it transforms that data into being understood by any AI model a customer chooses. That way, a company can securely combine its private data with public models like ChatGPT, Gemini, Grok, or Llama and actually ask useful questions, like: “How will recent Fed rate cuts impact our revenue?”

Security and Trust Built In

Of course, none of this works if enterprises don’t trust the platform. One of the biggest blockers for enterprise AI adoption is trusting sensitive business data with an open model? Oracle plays up its reputation as the world’s largest custodian of enterprise data. Its cloud and database infrastructure keep privacy and security front and center to bridge the “trust gap” between enterprises and AI.

Rethinking Enterprise Apps with AI

AOnce you’ve trained models and established trust, the next step is putting AI to work in everyday tools. Oracle is also changing how business software gets built. Instead of hand-coded apps, it uses AI application generators to develop new SaaS applications. For customers, that means smarter, faster-to-deploy business tools with AI baked in, not bolted on, and at no additional charge according to Ellison.

What’s in It for Customers?

Taken together, these pillars form a clear value proposition:

  • Save money and time with faster model training.
  • Put your data to work by securely connecting it with leading AI models.
  • Choose your cloud strategy: public, multi-cloud, or private.
  • Use apps that are smarter out of the box because AI is included, not optional.
  • Stay ready for what’s next as inferencing opens up even bigger opportunities for automation.

Wrapping It Up

Oracle’s AI play is about more than technology: it’s about giving enterprises a way to securely, affordably, and effectively use AI at scale. By combining its muscle in infrastructure, databases, and applications, Oracle is positioning itself as the go-to partner for organizations that want to automate and innovate without compromising security.

Ready to unlock more value from your Oracle relationship? Our Oracle Commercial Advisory Services help enterprises negotiate smarter, optimize contracts, and align Oracle investments with business priorities. Learn how we can help.

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