As the shift to digital accelerates, more enterprises are turning to the cloud to drive efficiencies, lower IT costs, and support work which now requires more collaboration. Alphabet reported that Google Cloud revenue increased 45% in Q3. It is clear that Alphabet is going to continue to aggressively invest in Google Cloud with headcount increases in technical and sales roles, further built-out go-to-market capabilities, and most likely acquisitions. Google Cloud has shown they are ready to take market share and win even more GCP and Workspace (formerly G Suite) customers. The announcement that they are going to finally breakout Google Cloud as a separate reporting segment starting in Q4 is one indicator of their confidence. They are going to provide not only Q4 information but full year 2018, 2019, and 2020 revenue and operating income. In this podcast, Practice Leader, Adam Mansfield, discusses what enterprises should expect from Google Cloud’s sales executives who have clearly defined goals. He also shares how customers could potentially take advantage of key insights from the earnings call in their Google Cloud negotiations.