ServiceNow had another strong quarter beating expectations and reporting significant subscription revenue growth. ServiceNow closed 28 deals in the quarter with an average contract value (“ACV”) of greater than $1M, bringing the total number of customers spending $1M or more annually to an impressive 575. ServiceNow is leveraging the widespread need to make successful digital transformations to elevate awareness of ServiceNow’s products within enterprises to the C-Suite and CEO. ServiceNow is focused on adding new customers but also understands that upsells represent greater opportunity. Whether you are considering ServiceNow for the first time or are already a customer, it is critical that you not only negotiate the proper upfront pricing but ensure you have the proper price protections and flexibility built into your contracts.