If you’re part of the Salesforce ecosystem and feeling frustrated, you’re not alone. Many enterprises struggle with aggressive sales tactics, significant renewal price hikes (sometimes as high as 20%), and underutilization of Salesforce’s products with limited flexibility.

The growing pressure on Salesforce to increase customer spend and get customers to adopt more of their “Customer 360”, (specifically AI solutions (Einstein Copilot, Agentforce, etc. and Data Cloud), requires customers to be even more prepared for their negotiations with Salesforce, whether in term or at renewal.