Salesforce Marketing Cloud: Complexity, Licensing, and Negotiation Pitfalls March 11, 2025 Bearson Smith Reading Time: 3 minutes Salesforce Marketing Cloud (SFMC) is a powerful but complex suite of marketing automation tools. It offers a variety of products… Read More Categories: Salesforce
How to Prepare for a Successful SELA Negotiation March 26, 2024 Erik Bullard Reading Time: 4 minutes We explored Salesforce’s motivation to land more SELA deals in the first part of this series – spoiler alert –… Read More Categories: Salesforce
3 SELA Pain Points for Salesforce Customers March 5, 2024 Erik Bullard Reading Time: 4 minutes Are you currently a SELA customer and have concerns about the value you are receiving from your deal? Perhaps you… Read More Categories: Salesforce
What to Expect with Salesforce’s 2023 Price Increases July 17, 2023 Adam Mansfield Reading Time: 4 minutes Salesforce announced on their website that they will be increasing list prices by an average of 9% across Sales Cloud, Service… Read More Categories: Salesforce