Salesforce Shelfware: Why “Right-Sizing” Often Turns into Re-Spending

March 17, 2026
Erik Bullard
Reading Time: 3 minutes

Shelfware is one of the most common realities in large enterprise Salesforce environments. Over time, organizations accumulate unused licenses, under-adopted…

Categories: Salesforce

How Salesforce Can Accelerate Growth in 2026: Start by Easing Up and Listening

January 28, 2026
Adam Mansfield
Reading Time: 2 minutes

Salesforce is heading into 2026 under familiar pressure: growth has slowed to the single digits, investors want acceleration, and customers…

Categories: Salesforce

Salesforce Increasing Pricing and Adding Agentforce Options: What Customers Need to Know Now

July 1, 2025
Adam Mansfield
Reading Time: 3 minutes

Salesforce recently made some announcements that will impact go-forward pricing, packaging, and the way customers will pay for Agentforce. These…

Categories: Salesforce

Salesforce’s New Agentforce Pricing: What Customers Should Know

May 22, 2025
Adam Mansfield
Reading Time: 3 minutes

Salesforce recently rolled out a major update to how it prices Agentforce, its AI offering, and it’s a meaningful shift…

Categories: Salesforce

Salesforce Marketing Cloud: Complexity, Licensing, and Negotiation Pitfalls

March 11, 2025
Bearson Smith
Reading Time: 3 minutes

Salesforce Marketing Cloud (SFMC) is a powerful but complex suite of marketing automation tools. It offers a variety of products…

Categories: Salesforce

Are Customers Prepared for Salesforce’s Newest AI Offering, Agentforce?

October 8, 2024
Adam Mansfield
Reading Time: 5 minutes

One thing was abundantly clear after attending Dreamforce and listening to Salesforce’s recent earnings call: all Salesforce customers need to…

Categories: Salesforce

Uniquely Licensed Salesforce Products and the Pitfalls to Avoid

July 23, 2024
Bearson Smith
Reading Time: 4 minutes

Salesforce is one of the leading CRM platforms in the world. As such, most organizations have purchased their CRM SaaS…

Categories: Salesforce

How to Prepare for a Successful SELA Negotiation

March 26, 2024
Erik Bullard
Reading Time: 4 minutes

We explored Salesforce’s motivation to land more SELA deals in the first part of this series – spoiler alert –…

Categories: Salesforce

3 SELA Pain Points for Salesforce Customers

March 5, 2024
Erik Bullard
Reading Time: 4 minutes

Are you currently a SELA customer and have concerns about the value you are receiving from your deal? Perhaps you…

Categories: Salesforce

Salesforce Enterprise Licensing Agreements: Salesforce’s Motivation for More SELA Deals

February 28, 2024
Erik Bullard
Reading Time: 4 minutes

If your enterprise is not seeing your desired internal growth (or even if it is), it is still likely that…

Categories: Salesforce

Salesforce pricing

Salesforce Shelfware: Why “Right-Sizing” Often Turns into Re-Spending

How Salesforce Can Accelerate Growth in 2026: Start by Easing Up and Listening

Salesforce Increasing Pricing and Adding Agentforce Options: What Customers Need to Know Now

Salesforce’s New Agentforce Pricing: What Customers Should Know

Salesforce Marketing Cloud: Complexity, Licensing, and Negotiation Pitfalls

Are Customers Prepared for Salesforce’s Newest AI Offering, Agentforce?

Uniquely Licensed Salesforce Products and the Pitfalls to Avoid

How to Prepare for a Successful SELA Negotiation

3 SELA Pain Points for Salesforce Customers

Salesforce Enterprise Licensing Agreements: Salesforce’s Motivation for More SELA Deals

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