Salesforce Marketing Cloud: Complexity, Licensing, and Negotiation Pitfalls March 11, 2025 Bearson Smith Reading Time: 3 minutes Salesforce Marketing Cloud (SFMC) is a powerful but complex suite of marketing automation tools. It offers a variety of products… Read More Categories: Salesforce
Uniquely Licensed Salesforce Products and the Pitfalls to Avoid July 23, 2024 Bearson Smith Reading Time: 4 minutes Salesforce is one of the leading CRM platforms in the world. As such, most organizations have purchased their CRM SaaS… Read More Categories: Salesforce
Understanding Microsoft’s Removal of From SA SKUs: Customer Impacts and Recommendations April 4, 2024 Bearson Smith Reading Time: 3 minutes In December 2023, Microsoft announced a significant change in its subscription model, particularly concerning the removal of the programmatically discounted… Read More Categories: Microsoft
How Vendor Relationships Can Help Your IT Deal July 7, 2022 Bearson Smith Reading Time: 3 minutes When it comes to vendor-customer partnerships, a strong relationship is the key to getting the best agreement for both parties.… Read More Categories: Contract Negotiations
There is Always More Negotiating Leverage with Salesforce March 2, 2022 Bearson Smith Reading Time: 3 minutes By now, it is clear that Salesforce is quickly becoming a lot like Microsoft. What I mean by this is… Read More Categories: Salesforce
Strategies to Help Overcome Microsoft Price Increases October 12, 2021 Bearson Smith Reading Time: 5 minutes Since the creation of its cloud-based solutions, Microsoft has been focused on pushing customers to migrate to the cloud, preferably… Read More Categories: Microsoft
How Changes to ServiceNow’s Pricing and Products Impact Customers July 8, 2021 Bearson Smith Reading Time: 4 minutes Cloud vendors are continually working to improve their products in order to make them more valuable to their customers and… Read More Categories: ServiceNow
The Salesforce Acquisition of Tableau: Customer Impact One Year Later December 29, 2020 Bearson Smith Reading Time: 3 minutes Before Salesforce’s stunning acquisition of Slack for $27.7B just a few weeks ago, its most significant acquisition was that of… Read More Categories: Salesforce
Microsoft 365: Are You Using What You Have Paid For? March 5, 2020 Bearson Smith Reading Time: 3 minutes The majority of Microsoft 365 (M365) customers are simply not using a bulk of the products and features that are… Read More Categories: Microsoft
Lifting the Veil on ServiceNow Pricing October 1, 2019 Bearson Smith Reading Time: 4 minutes As we have written before, ServiceNow is evolving quickly and is not the same company that it once was. It… Read More Categories: ServiceNow