AWS Hits 37% Growth, Azure Tops $100B, GCP Launches Flexible Savings Plan: What Q2 2026 Earnings Mean for Enterprise Cloud Contracts

August 13, 2026
Brian Undlin
Reading Time: 5 minutes

AWS, Azure, and Google Cloud all reported accelerating growth in Q2 2026, with AWS up 37%, Azure up 43%, and Google Cloud…

Categories: Cloud, Contract Negotiations

Cloud and AI Spending Surge: What AWS, Azure, and Google’s Earnings Really Signal

May 1, 2026
Brian Undlin
Reading Time: 4 minutes

Amazon, Microsoft, and Google all reported extremely strong earnings tied to continued cloud growth and rising demand for AI-related workloads.…

Categories: Cloud

AWS and Google Double Down on Cloud and AI: What Enterprise Buyers Need to Know From the Vendors’ Earnings

February 13, 2026
Brian Undlin
Reading Time: 3 minutes

Both Amazon and Google recently released their Q4 and full year 2025 earnings. Cloud remains a primary growth engine, investment…

Categories: AWS, Cloud, Google

Google Cloud’s 2020 Plan for Winning the Enterprise

July 22, 2020
Adam Mansfield
Reading Time: 5 minutes

Google Cloud kicked off its 9-week digital event, “Google Cloud Next ’20: On Air”, on July 14th with a keynote…

Categories: Cloud, Google

SAP Selects Microsoft Over Google Cloud and AWS

October 29, 2019
Len Riley
Reading Time: 4 minutes

Last week, SAP announced that they’re doubling down on their relationship with Microsoft – betting big on Microsoft as their…

Categories: AWS, Microsoft, SAP

Inside Microsoft and Google Cloud’s Battle for the Enterprise (Whitepaper Excerpt)

October 21, 2019
Adam Mansfield
Reading Time: 5 minutes

While Microsoft has had a comfortable position in large enterprises for years as the only truly viable productivity suite option,…

Categories: Microsoft

HEAD IN THE CLOUDS: Zendesk Wants More Enterprise Customers and Google Cloud Restructures Sales Organization

September 24, 2019
Adam Mansfield
Reading Time: 3 minutes

This week, I take a look at what Zendesk is doing to grab more enterprises and Google Cloud’s recent sales…

Categories: Google, Zendesk

HEAD IN THE CLOUDS: Why Salesforce Had a Strong Q2 and How Google Cloud Plans to Make G Suite Sticky

August 28, 2019
Adam Mansfield
Reading Time: 5 minutes

This week, I provide my perspective on Salesforce’s recent Q2 FY20 earnings report and what enterprise customers need to pay…

Categories: Google, Salesforce

6 Considerations for Hosting SAP with a Hyperscaler

August 27, 2019
Justin Parker
Reading Time: 4 minutes

Hyperscalers have recently been a topic of much discussion and debate among SAP customers, and why wouldn’t they be? Especially…

Categories: SAP

What Cloud Vendors Really Want From Their Customers

August 20, 2019
Adam Mansfield
Reading Time: 4 minutes

Not all cloud vendors are created equal or even alike, but when it comes to the topic of what they…

Categories: Cloud

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AWS Hits 37% Growth, Azure Tops $100B, GCP Launches Flexible Savings Plan: What Q2 2026 Earnings Mean for Enterprise Cloud Contracts

Cloud and AI Spending Surge: What AWS, Azure, and Google’s Earnings Really Signal

AWS and Google Double Down on Cloud and AI: What Enterprise Buyers Need to Know From the Vendors’ Earnings

Google Cloud’s 2020 Plan for Winning the Enterprise

SAP Selects Microsoft Over Google Cloud and AWS

Inside Microsoft and Google Cloud’s Battle for the Enterprise (Whitepaper Excerpt)

HEAD IN THE CLOUDS: Zendesk Wants More Enterprise Customers and Google Cloud Restructures Sales Organization

HEAD IN THE CLOUDS: Why Salesforce Had a Strong Q2 and How Google Cloud Plans to Make G Suite Sticky

6 Considerations for Hosting SAP with a Hyperscaler

What Cloud Vendors Really Want From Their Customers

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