- Adam Mansfield
- Reading Time: 2 minutes
Salesforce is heading into 2026 under familiar pressure: growth has slowed to the single digits, investors want acceleration, and customers…
- Categories: Salesforce
salesforce negotiation
Salesforce recently made some announcements that will impact go-forward pricing, packaging, and the way customers will pay for Agentforce. These…
- Categories: Salesforce
- Matt Gowing
- Reading Time: 3 minutes
Salesforce has been accelerating its transformation into an AI-first platform since the summer of 2023 when the vendor applied a…
- Categories: Salesforce
- Bearson Smith
- Reading Time: 3 minutes
Salesforce Marketing Cloud (SFMC) is a powerful but complex suite of marketing automation tools. It offers a variety of products…
- Categories: Salesforce
- Erik Bullard
- Reading Time: 4 minutes
We explored Salesforce’s motivation to land more SELA deals in the first part of this series – spoiler alert –…
- Categories: Salesforce
- Adam Mansfield
- Reading Time: 7 minutes
At the end of February 2024, Salesforce announced the “public Beta availability” of Einstein Copilot, a new customizable, conversational, and…
- Categories: Salesforce
- Erik Bullard
- Reading Time: 4 minutes
Are you currently a SELA customer and have concerns about the value you are receiving from your deal? Perhaps you…
- Categories: Salesforce
- Adam Mansfield
- Reading Time: 9 minutes
Like all cloud vendors, Salesforce’s ultimate goal is to grow each customer’s annual run rate by increasing user counts and…
- Categories: Salesforce
- Adam Mansfield
- Reading Time: 2 minutes
Late last year, four Salesforce executives announced they were leaving Salesforce, catching the attention of investors, competitors, and customers while…
- Categories: Salesforce
- Adam Mansfield
- Reading Time: 4 minutes
Salesforce announced on their website that they will be increasing list prices by an average of 9% across Sales Cloud, Service…
- Categories: Salesforce