- Bearson Smith
- Reading Time: 3 minutes
Salesforce Marketing Cloud (SFMC) is a powerful but complex suite of marketing automation tools. It offers a variety of products…
- Categories: Salesforce
Salesforce
The SaaS landscape is undergoing a significant transformation as leading SaaS vendors, like Salesforce and ServiceNow, pivot from traditional per-user,…
- Categories: Artificial Intelligence, Contract Negotiations, Salesforce, ServiceNow
- Erik Bullard
- Reading Time: 4 minutes
Salesforce's new Agentforce offering seems to be a culmination of capabilities from recent Salesforce acquisitions. Here is how the most…
- Categories: Salesforce
- John Belden
- Reading Time: 2 minutes
In this episode of Insights for IT Negotiations, we chat with Adam Mansfield, UpperEdge's Salesforce Practice Leader, to dive into…
- Categories: Salesforce
- Adam Mansfield
- Reading Time: 5 minutes
One thing was abundantly clear after attending Dreamforce and listening to Salesforce’s recent earnings call: all Salesforce customers need to…
- Categories: Salesforce
- Bearson Smith
- Reading Time: 4 minutes
Salesforce is one of the leading CRM platforms in the world. As such, most organizations have purchased their CRM SaaS…
- Categories: Salesforce
- Erik Bullard
- Reading Time: 4 minutes
We explored Salesforce’s motivation to land more SELA deals in the first part of this series – spoiler alert –…
- Categories: Salesforce
- Adam Mansfield
- Reading Time: 7 minutes
At the end of February 2024, Salesforce announced the “public Beta availability” of Einstein Copilot, a new customizable, conversational, and…
- Categories: Salesforce
- Erik Bullard
- Reading Time: 4 minutes
Are you currently a SELA customer and have concerns about the value you are receiving from your deal? Perhaps you…
- Categories: Salesforce
- Erik Bullard
- Reading Time: 4 minutes
If your enterprise is not seeing your desired internal growth (or even if it is), it is still likely that…
- Categories: Salesforce
